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Advertising and Promotion 9th Edition by George Belch ,Michael Belch
Edition 9ISBN: 978-0073404868Advertising and Promotion 9th Edition by George Belch ,Michael Belch
Edition 9ISBN: 978-0073404868 Exercise 12
Direct marketers are some of the most successful when it comes to measuring effectiveness of their programs. Give reasons why this may be true.
Explanation
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Because most direct marketing seeks a be...
Advertising and Promotion 9th Edition by George Belch ,Michael Belch
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