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Advertising and Promotion 9th Edition by George Belch ,Michael Belch
Edition 9ISBN: 978-0073404868Advertising and Promotion 9th Edition by George Belch ,Michael Belch
Edition 9ISBN: 978-0073404868 Exercise 14
Many large companies have increased their advertising expenditures on the Internet and Interactive media. At the same time, Internet Service Providers have also employed traditional media in their marketing efforts. Visit the Ad- Forum playlist and answer the following questions:
What objective(s) do you think that the advertiser is trying to accomplish? Are there any additional objectives of the ad?
What objective(s) do you think that the advertiser is trying to accomplish? Are there any additional objectives of the ad?
Explanation
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Advertising and Promotion 9th Edition by George Belch ,Michael Belch
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