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book Advertising and Promotion 9th Edition by George Belch ,Michael Belch cover

Advertising and Promotion 9th Edition by George Belch ,Michael Belch

Edition 9ISBN: 978-0073404868
book Advertising and Promotion 9th Edition by George Belch ,Michael Belch cover

Advertising and Promotion 9th Edition by George Belch ,Michael Belch

Edition 9ISBN: 978-0073404868
Exercise 2
Many large companies have increased their advertising expenditures on the Internet and Interactive media. At the same time, Internet Service Providers have also employed traditional media in their marketing efforts. Visit the Ad- Forum playlist and answer the following questions:
What other media might be employed to achieve the objectives sought in these ads?
Explanation
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Advertising and Promotion 9th Edition by George Belch ,Michael Belch
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