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Advertising and Promotion 9th Edition by George Belch ,Michael Belch
Edition 9ISBN: 978-0073404868Advertising and Promotion 9th Edition by George Belch ,Michael Belch
Edition 9ISBN: 978-0073404868 Exercise 4
Many large companies have increased their advertising expenditures on the Internet and Interactive media. At the same time, Internet Service Providers have also employed traditional media in their marketing efforts. Visit the Ad- Forum playlist and answer the following questions:
Do you think the ad is likely to be effective? Why or why not?
Do you think the ad is likely to be effective? Why or why not?
Explanation
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Advertising and Promotion 9th Edition by George Belch ,Michael Belch
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