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Advertising and Promotion 9th Edition by George Belch ,Michael Belch
Edition 9ISBN: 978-0073404868Advertising and Promotion 9th Edition by George Belch ,Michael Belch
Edition 9ISBN: 978-0073404868 Exercise 7
The Internet has changed the advertising environment forever. Discuss the impact the Internet has had on advertising and discuss what this has meant for traditional media.
Explanation
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There is no element of the promotional m...
Advertising and Promotion 9th Edition by George Belch ,Michael Belch
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Character 255
