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Advertising and Promotion 9th Edition by George Belch ,Michael Belch
Edition 9ISBN: 978-0073404868Advertising and Promotion 9th Edition by George Belch ,Michael Belch
Edition 9ISBN: 978-0073404868 Exercise 9
The chapter notes that while the Internet has some distinct advantages over other media, some traditional media have characteristics that make them more useful for achieving communications objectives. Provide examples and discuss.
Explanation
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While the Internet certainly has its adv...
Advertising and Promotion 9th Edition by George Belch ,Michael Belch
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