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Advertising and Promotion 9th Edition by George Belch ,Michael Belch
Edition 9ISBN: 978-0073404868Advertising and Promotion 9th Edition by George Belch ,Michael Belch
Edition 9ISBN: 978-0073404868 Exercise 1
What are some of the reasons marketing and brand managers are allocating more of their promotional budgets to sales promotion rather than media advertising? Do you agree with the critics who argue that the increased use of sales promotion is undermining brand equity for many once-powerful brands?
Explanation
Verified
Verified
Sales promotion is directly inducing the...
Advertising and Promotion 9th Edition by George Belch ,Michael Belch
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