
Advertising and Promotion 9th Edition by George Belch ,Michael Belch
Edition 9ISBN: 978-0073404868
Advertising and Promotion 9th Edition by George Belch ,Michael Belch
Edition 9ISBN: 978-0073404868 Exercise 5
Discuss the role the Internet is playing with regard to sales promotion. Why are many companies moving promotions such as contests and sweepstakes online?
Explanation
Many companies are integrating their sal...
Advertising and Promotion 9th Edition by George Belch ,Michael Belch
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