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Advertising and Promotion 9th Edition by George Belch ,Michael Belch
Edition 9ISBN: 978-0073404868Advertising and Promotion 9th Edition by George Belch ,Michael Belch
Edition 9ISBN: 978-0073404868 Exercise 7
A recent report by a rebate fulfillment service showed that the average redemption rate for a $50 rebate on a product that costs $200 is only 35 percent. Why do you think redemption rates are so low? How might these low redemption rates affect a marketer's decision regarding the use of rebates as a promotional tool?
Explanation
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Companies use sales promotion tools to i...
Advertising and Promotion 9th Edition by George Belch ,Michael Belch
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