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Advertising and Promotion 9th Edition by George Belch ,Michael Belch
Edition 9ISBN: 978-0073404868Advertising and Promotion 9th Edition by George Belch ,Michael Belch
Edition 9ISBN: 978-0073404868 Exercise 5
The use of MPRs has irked traditional public relations people. Discuss why MPRs may be controversial. Explain the reasons why MPRs should or should not be used.
Explanation
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Those educated in public relations progr...
Advertising and Promotion 9th Edition by George Belch ,Michael Belch
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