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Advertising and Promotion 9th Edition by George Belch ,Michael Belch
Edition 9ISBN: 978-0073404868Advertising and Promotion 9th Edition by George Belch ,Michael Belch
Edition 9ISBN: 978-0073404868 Exercise 7
Explain why it is so difficult to measure the effectiveness of an IMC program that uses multiple program elements.
Explanation
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Think about the argument used to describ...
Advertising and Promotion 9th Edition by George Belch ,Michael Belch
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