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Advertising and Promotion 9th Edition by George Belch ,Michael Belch
Edition 9ISBN: 978-0073404868Advertising and Promotion 9th Edition by George Belch ,Michael Belch
Edition 9ISBN: 978-0073404868 Exercise 10
The playlist for Chapter 18 contains a number of beer ads used by some of the top selling domestic brands of beer in the United States. Review each of these commercials and answer the following:
How would you measure the effectiveness of each of these ads?
How would you measure the effectiveness of each of these ads?
Explanation
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Advertising and Promotion 9th Edition by George Belch ,Michael Belch
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