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Advertising and Promotion 9th Edition by George Belch ,Michael Belch
Edition 9ISBN: 978-0073404868Advertising and Promotion 9th Edition by George Belch ,Michael Belch
Edition 9ISBN: 978-0073404868 Exercise 14
Cite examples where advertisers may be able to develop successful ads without the benefit of pre-testing. Why would an advertiser decide to make the decision not to pretest?
Explanation
Verified
Verified
Many (if not most) ads are not pre-teste...
Advertising and Promotion 9th Edition by George Belch ,Michael Belch
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