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Advertising and Promotion 9th Edition by George Belch ,Michael Belch
Edition 9ISBN: 978-0073404868Advertising and Promotion 9th Edition by George Belch ,Michael Belch
Edition 9ISBN: 978-0073404868 Exercise 3
Eye tracking methodologies have been used to measure advertising effectiveness in the past. This methodology has now been used in a variety of other ways. Discuss the use of eye tracking and its applications to advertising and promotion.
Explanation
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Eye tracking has been used to observe vi...
Advertising and Promotion 9th Edition by George Belch ,Michael Belch
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