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Advertising and Promotion 9th Edition by George Belch ,Michael Belch
Edition 9ISBN: 978-0073404868Advertising and Promotion 9th Edition by George Belch ,Michael Belch
Edition 9ISBN: 978-0073404868 Exercise 5
Discuss some of the reasons why some companies decide not to measure the effectiveness of their promotional programs. Explain why this may or not be a good strategy.
Explanation
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The chapter cites a number of reasons wh...
Advertising and Promotion 9th Edition by George Belch ,Michael Belch
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