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Advertising and Promotion 9th Edition by George Belch ,Michael Belch
Edition 9ISBN: 978-0073404868Advertising and Promotion 9th Edition by George Belch ,Michael Belch
Edition 9ISBN: 978-0073404868 Exercise 5
The opening vignette to the chapter discusses how many multinational companies want to turn many of their products and services into global brands. Discuss some of the challenges marketers are facing in competition from regional and local brands and how this might impact their efforts to develop strong global brands.
Explanation
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Many multinational companies have heeded...
Advertising and Promotion 9th Edition by George Belch ,Michael Belch
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