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Advertising and Promotion 9th Edition by George Belch ,Michael Belch
Edition 9ISBN: 978-0073404868Advertising and Promotion 9th Edition by George Belch ,Michael Belch
Edition 9ISBN: 978-0073404868 Exercise 6
The playlist for this chapter contains commercials used by the global sports company adidas, which is based in Germany, to promote its soccer shoes, ball, and apparel in various countries including Germany, the United Kingdom, Japan, Netherlands, France, and the United States. Watch the six commercials and answer the following questions:
Discuss whether this commercial can be used outside of the country it is currently being used? What creative aspects of the spot might allow it to be used beyond the specific country and what factors might limit its use?
Discuss whether this commercial can be used outside of the country it is currently being used? What creative aspects of the spot might allow it to be used beyond the specific country and what factors might limit its use?
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Advertising and Promotion 9th Edition by George Belch ,Michael Belch
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