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Advertising and Promotion 9th Edition by George Belch ,Michael Belch
Edition 9ISBN: 978-0073404868Advertising and Promotion 9th Edition by George Belch ,Michael Belch
Edition 9ISBN: 978-0073404868 Exercise 7
Discuss how the consolidation taking place in the beer industry might impact the marketing strategies of major brewers such as Anheuser Busch-InBev or SAB Miller. What are the implications of the consolidation for their IMC programs?
Explanation
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There has been a considerable amount of ...
Advertising and Promotion 9th Edition by George Belch ,Michael Belch
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