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book Advertising and Promotion 9th Edition by George Belch ,Michael Belch cover

Advertising and Promotion 9th Edition by George Belch ,Michael Belch

Edition 9ISBN: 978-0073404868
book Advertising and Promotion 9th Edition by George Belch ,Michael Belch cover

Advertising and Promotion 9th Edition by George Belch ,Michael Belch

Edition 9ISBN: 978-0073404868
Exercise 9
Why are so many multinational companies are expanding into China? What challenges do marketers and advertising agencies face in developing IMC programs for the Chinese market?
Explanation
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China has become such an important marke...

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Advertising and Promotion 9th Edition by George Belch ,Michael Belch
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