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Advertising and Promotion 9th Edition by George Belch ,Michael Belch
Edition 9ISBN: 978-0073404868Advertising and Promotion 9th Edition by George Belch ,Michael Belch
Edition 9ISBN: 978-0073404868 Exercise 3
PART 1
The playlist for this chapter consists of four commercials that use comparative claims including ads for Pizza Hut, Ford, Coors Light, and Miller Lite. Watch the four commercials and answer the following questions:
Evaluate the comparative message used by each advertiser with respect to the type of claim being used. What documentation might be required by the company to substantiate the claim, and how it might impact consumer decision making for this brand?
The playlist for this chapter consists of four commercials that use comparative claims including ads for Pizza Hut, Ford, Coors Light, and Miller Lite. Watch the four commercials and answer the following questions:
Evaluate the comparative message used by each advertiser with respect to the type of claim being used. What documentation might be required by the company to substantiate the claim, and how it might impact consumer decision making for this brand?
Explanation
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Advertising and Promotion 9th Edition by George Belch ,Michael Belch
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