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Advertising and Promotion 9th Edition by George Belch ,Michael Belch
Edition 9ISBN: 978-0073404868Advertising and Promotion 9th Edition by George Belch ,Michael Belch
Edition 9ISBN: 978-0073404868 Exercise 6
PART 1
The playlist for this chapter consists of four commercials that use comparative claims including ads for Pizza Hut, Ford, Coors Light, and Miller Lite. Watch the four commercials and answer the following questions:
Do you think any of the comparative claims made in the commercials for these four brands could result in a lawsuit from a competitor under the Lanham Act? Why or why not?
The playlist for this chapter consists of four commercials that use comparative claims including ads for Pizza Hut, Ford, Coors Light, and Miller Lite. Watch the four commercials and answer the following questions:
Do you think any of the comparative claims made in the commercials for these four brands could result in a lawsuit from a competitor under the Lanham Act? Why or why not?
Explanation
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Advertising and Promotion 9th Edition by George Belch ,Michael Belch
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