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Advertising and Promotion 9th Edition by George Belch ,Michael Belch
Edition 9ISBN: 978-0073404868Advertising and Promotion 9th Edition by George Belch ,Michael Belch
Edition 9ISBN: 978-0073404868 Exercise 7
PART 2
The playlist includes three commercials for Bayer aspirin. Watch each commercial and answer the following questions:
Discuss how puffery is used in each commercial and whether it is appropriate or might mislead a consumer who sees these advertisements for Bayer.
The playlist includes three commercials for Bayer aspirin. Watch each commercial and answer the following questions:
Discuss how puffery is used in each commercial and whether it is appropriate or might mislead a consumer who sees these advertisements for Bayer.
Explanation
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Advertising and Promotion 9th Edition by George Belch ,Michael Belch
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