Advertising and Promotion 9th Edition by George Belch ,Michael Belch

Exercise 10

IMC Perspective 20-1 discusses the debate over hard liquor companies advertising on television. Do you agree with the DISCUS argument that hard liquor companies are at a competitive disadvantage against beer and wine marketers if they cannot advertise on television? Evaluate the decision by NASCAR to drop its long-standing bans on sponsorships by hard liquor companies as well as the decision by professional sports leagues such as the NBA to allow spirits advertising within camera view.