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Advertising and Promotion 9th Edition by George Belch ,Michael Belch
Edition 9ISBN: 978-0073404868Advertising and Promotion 9th Edition by George Belch ,Michael Belch
Edition 9ISBN: 978-0073404868 Exercise 5
The playlist for Chapter 21 contains a number of ads, half of which are from the United States and half from other countries. Each reflects a social and/or ethical issue discussed in the chapter. Review each of these commercials and answer the following:
Do you notice any differences between the U.S. and foreign ads?
Do you notice any differences between the U.S. and foreign ads?
Explanation
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Advertising and Promotion 9th Edition by George Belch ,Michael Belch
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