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Advertising and Promotion 9th Edition by George Belch ,Michael Belch
Edition 9ISBN: 978-0073404868Advertising and Promotion 9th Edition by George Belch ,Michael Belch
Edition 9ISBN: 978-0073404868 Exercise 7
The lead in to the chapter notes that some doctors and competitors claim that the new "toner" shoes do not work. Others suggest that the mere fact that consumers think they work, and -as a result-exercise more, is enough t warrant their claims. Discuss these arguments.
Explanation
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The argument that the shoe claims provid...
Advertising and Promotion 9th Edition by George Belch ,Michael Belch
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