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Advertising and Promotion 9th Edition by George Belch ,Michael Belch
Edition 9ISBN: 978-0073404868Advertising and Promotion 9th Edition by George Belch ,Michael Belch
Edition 9ISBN: 978-0073404868 Exercise 11
A common criticism of advertising is that it stereotypes women. Discuss the ways this might occur. Do you think the Airwalk ad shown in Exhibit 21-8 is suggestive and symbolizes sexual submission?
Explanation
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Advertising has received a tremendous am...
Advertising and Promotion 9th Edition by George Belch ,Michael Belch
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