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Advertising and Promotion 9th Edition by George Belch ,Michael Belch
Edition 9ISBN: 978-0073404868Advertising and Promotion 9th Edition by George Belch ,Michael Belch
Edition 9ISBN: 978-0073404868 Exercise 15
As noted in Chapter 22, IMC media are often used to support the personal selling effort. On the playlist to this chapter are a number of business to business commercials. Review these and discuss:
What are the objectives being sought by these advertisements?
What are the objectives being sought by these advertisements?
Explanation
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Advertising and Promotion 9th Edition by George Belch ,Michael Belch
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