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Advertising and Promotion 9th Edition by George Belch ,Michael Belch
Edition 9ISBN: 978-0073404868Advertising and Promotion 9th Edition by George Belch ,Michael Belch
Edition 9ISBN: 978-0073404868 Exercise 6
As noted in Chapter 22, IMC media are often used to support the personal selling effort. On the playlist to this chapter are a number of business to business commercials. Review these and discuss:
Explain why companies-particularly those in the business to business markets-would show commercials on TV. Is this a sound strategy?
Explain why companies-particularly those in the business to business markets-would show commercials on TV. Is this a sound strategy?
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Advertising and Promotion 9th Edition by George Belch ,Michael Belch
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