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Advertising and Promotion 9th Edition by George Belch ,Michael Belch
Edition 9ISBN: 978-0073404868Advertising and Promotion 9th Edition by George Belch ,Michael Belch
Edition 9ISBN: 978-0073404868 Exercise 12
While marketers acknowledge that customer relationship management is important in both B-to-C and B-to-B markets, some believe that it is even more important in the B-to-B market. Explain why they might feel this way. Are they right?
Explanation
Verified
Verified
As the text notes, relationship marketin...
Advertising and Promotion 9th Edition by George Belch ,Michael Belch
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