Entrepreneurial Small Business 2nd Edition by Jerome Katz , Richard Green

Exercise 23

Research pricing your product or service electronically. Go to eBay.com (if you are selling a product) or eLance.com (if you are selling a service), and type in the term for your product or service. From the resulting list, note the offerings that most closely match yours and check the prices posted. If possible, look for recent sales or contracts for your offering to see what people ended up paying for the goods or services.