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Entrepreneurial Small Business 2nd Edition by Jerome Katz , Richard Green
Edition 2ISBN: 978-1259573798Entrepreneurial Small Business 2nd Edition by Jerome Katz , Richard Green
Edition 2ISBN: 978-1259573798 Exercise 10
What are the three generic strategies of business Give one example of a firm pursuing each type of generic strategy.
Explanation
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Generic strategies concept was first int...
Entrepreneurial Small Business 2nd Edition by Jerome Katz , Richard Green
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