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book Entrepreneurial Small Business 2nd Edition by Jerome Katz , Richard Green cover

Entrepreneurial Small Business 2nd Edition by Jerome Katz , Richard Green

Edition 2ISBN: 978-1259573798
book Entrepreneurial Small Business 2nd Edition by Jerome Katz , Richard Green cover

Entrepreneurial Small Business 2nd Edition by Jerome Katz , Richard Green

Edition 2ISBN: 978-1259573798
Exercise 1
List all the products/services you have seen lately that are promoted as new, different, improved or otherwise changed from what has been available before. What percentage of these are actually me-too products Identify the differential advantages these companies believe they have over the competition.
Explanation
Verified
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Me-too are products which are considered...

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Entrepreneurial Small Business 2nd Edition by Jerome Katz , Richard Green
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