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Entrepreneurial Small Business 2nd Edition by Jerome Katz , Richard Green
Edition 2ISBN: 978-1259573798Entrepreneurial Small Business 2nd Edition by Jerome Katz , Richard Green
Edition 2ISBN: 978-1259573798 Exercise 2
Think of two products in the same product category - one high priced and one low priced. How do the other parts of the marketing mix - the product itself, the advertising message and the distribution - support or detract from the message the price tag gives
Explanation
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The product, the advertising message and...
Entrepreneurial Small Business 2nd Edition by Jerome Katz , Richard Green
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