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Entrepreneurial Small Business 2nd Edition by Jerome Katz , Richard Green
Edition 2ISBN: 978-1259573798Entrepreneurial Small Business 2nd Edition by Jerome Katz , Richard Green
Edition 2ISBN: 978-1259573798 Exercise 12
In order to maintain profits and still contribute 5% retail price to a cause, what promotional strategies will Moran have to come up with to stay competitive with the big retail giants
Explanation
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The case depicts the importance of corpo...
Entrepreneurial Small Business 2nd Edition by Jerome Katz , Richard Green
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