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Entrepreneurial Small Business 2nd Edition by Jerome Katz , Richard Green
Edition 2ISBN: 978-1259573798Entrepreneurial Small Business 2nd Edition by Jerome Katz , Richard Green
Edition 2ISBN: 978-1259573798 Exercise 20
What is the target audience for the Bratz brand, and how did MGA go about capturing this audience
Explanation
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This case shows the approach of company ...
Entrepreneurial Small Business 2nd Edition by Jerome Katz , Richard Green
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