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Entrepreneurial Small Business 2nd Edition by Jerome Katz , Richard Green
Edition 2ISBN: 978-1259573798Entrepreneurial Small Business 2nd Edition by Jerome Katz , Richard Green
Edition 2ISBN: 978-1259573798 Exercise 4
How have you seen the use of referrals and word of mouth advertising work to the benefit of a small business owner Provide examples. How have these methods worked in reverse (to the disadvantage of the owner but possibly benefit the competition )
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Referrals and word of mouth are one of t...
Entrepreneurial Small Business 2nd Edition by Jerome Katz , Richard Green
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