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Entrepreneurial Small Business 2nd Edition by Jerome Katz , Richard Green
Edition 2ISBN: 978-1259573798Entrepreneurial Small Business 2nd Edition by Jerome Katz , Richard Green
Edition 2ISBN: 978-1259573798 Exercise 13
Recall the last time you purchased a product or service from a small firm. Did they use any of the techniques or skills involved in personal selling How did they close the sale with you
Explanation
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Personal selling is a promotional strate...
Entrepreneurial Small Business 2nd Edition by Jerome Katz , Richard Green
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