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Entrepreneurial Small Business 2nd Edition by Jerome Katz , Richard Green
Edition 2ISBN: 978-1259573798Entrepreneurial Small Business 2nd Edition by Jerome Katz , Richard Green
Edition 2ISBN: 978-1259573798 Exercise 17
Assume you have developed innovative new business software and want to sell it internationally. Without doing any research, come up with a list of likely countries. Why did you choose the ones you did If the product had been a nutrition bar or soft drink, would the list be different Why
Explanation
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International marketing and targeting cu...
Entrepreneurial Small Business 2nd Edition by Jerome Katz , Richard Green
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