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Foundations of Marketing 5th Edition by Ferrell,William Pride
Edition 5ISBN: 978-1111580162Foundations of Marketing 5th Edition by Ferrell,William Pride
Edition 5ISBN: 978-1111580162 Exercise 2
The American Marketing Association (AMA) is the marketing discipline's primary professional organization. In addition to sponsoring academic research, publishing marketing literature, and organizing meetings of local businesspeople with student members, it helps individual members to find employment in member firms. Visit the AMA website at www.marketingpower.com.
a. What type of information is available on the AMA website to assist students in planning their careers and finding jobs
b. If you joined a student chapter of the AMA, what benefits would you receive
c. What marketing-mix variable does the AMA's Internet marketing effort exemplify
a. What type of information is available on the AMA website to assist students in planning their careers and finding jobs
b. If you joined a student chapter of the AMA, what benefits would you receive
c. What marketing-mix variable does the AMA's Internet marketing effort exemplify
Explanation
Verified
Verified
a.
The information available to assisting students in planning their careers and
finding jobs include jobs, mentoring, professional development, networking, and scholarships.
b.
Benefits received through signup are career resources, platforms for
professional development, planning and execution of collegiate chapter events, leadership skills, and taking part in many competitions offered annually.
(a) The marketing-mix variable that this company offers based on its internet
marketing effort is promotion. Through promotion the company is offering students, marketing professionals, and current employed people to help further their knowledge in the marketing industry.
The information available to assisting students in planning their careers and
finding jobs include jobs, mentoring, professional development, networking, and scholarships.
b.
Benefits received through signup are career resources, platforms for
professional development, planning and execution of collegiate chapter events, leadership skills, and taking part in many competitions offered annually.
(a) The marketing-mix variable that this company offers based on its internet
marketing effort is promotion. Through promotion the company is offering students, marketing professionals, and current employed people to help further their knowledge in the marketing industry.
Foundations of Marketing 5th Edition by Ferrell,William Pride
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