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book Foundations of Marketing 5th Edition by Ferrell,William Pride cover

Foundations of Marketing 5th Edition by Ferrell,William Pride

Edition 5ISBN: 978-1111580162
book Foundations of Marketing 5th Edition by Ferrell,William Pride cover

Foundations of Marketing 5th Edition by Ferrell,William Pride

Edition 5ISBN: 978-1111580162
Exercise 15
What benefits do marketing managers gain from planning Is planning necessary for long-run survival Why or why not
Explanation
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Planning is a key role that a manager wi...

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Foundations of Marketing 5th Edition by Ferrell,William Pride
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