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book Foundations of Marketing 5th Edition by Ferrell,William Pride cover

Foundations of Marketing 5th Edition by Ferrell,William Pride

Edition 5ISBN: 978-1111580162
book Foundations of Marketing 5th Edition by Ferrell,William Pride cover

Foundations of Marketing 5th Edition by Ferrell,William Pride

Edition 5ISBN: 978-1111580162
Exercise 23
An individual's roles influence that person's buying behavior. Identify two of your roles, and give an example of how they have influenced your buying decisions.
Explanation
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An individual's roles influence those pe...

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Foundations of Marketing 5th Edition by Ferrell,William Pride
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