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Foundations of Marketing 5th Edition by Ferrell,William Pride
Edition 5ISBN: 978-1111580162Foundations of Marketing 5th Edition by Ferrell,William Pride
Edition 5ISBN: 978-1111580162 Exercise 10
What are reference groups How do they influence buying behavior Name some of your own reference groups.
Explanation
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Reference groups are groups that a perso...
Foundations of Marketing 5th Edition by Ferrell,William Pride
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