Foundations of Marketing 5th Edition by Ferrell,William Pride

Exercise 24

Distribution decisions in the marketing plan entail the movement of your product from the producer until it reaches the final consumer. An understanding of how and where your customer prefers to purchase products is critical to the development of the marketing plan. As you apply the information in this chapter to your plan, focus on the following issues:
Are direct marketing or direct selling methods appropriate for your product and target market