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Foundations of Marketing 5th Edition by Ferrell,William Pride
Edition 5ISBN: 978-1111580162Foundations of Marketing 5th Edition by Ferrell,William Pride
Edition 5ISBN: 978-1111580162 Exercise 15
Marketers must consider whether to use a push or a pull policy when deciding on a promotion mix (see Figure 16.4). Identify a product for which marketers should use each policy and a third product that might best be promoted using a mix of the two policies. Explain your answers.
Explanation
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A classic push strategy exists in the ga...
Foundations of Marketing 5th Edition by Ferrell,William Pride
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