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Business 1st Edition by William Nickels ,James McHugh ,Susan McHugh
Edition 1ISBN: 978-0077597283Business 1st Edition by William Nickels ,James McHugh ,Susan McHugh
Edition 1ISBN: 978-0077597283 Exercise 2
Prospering in Foreign Lands
China's government controls many of the country's businesses. Is it possible for a U.S. company to prosper there? Yum! Brands, which owns Taco Bell, KFC, and Pizza Hut, is so big in China that it has been reporting its Chinese earnings separately since 2005. A new KFC opened nearly every day in China in 2007, and KFCs and Pizza Huts now number more than 2,300 units. Yum! Brands expects to open 20,000 more units in China.
Selling chicken and pizza in China is one thing, but can Yum! Brands sell Taco Bell fare in Mexico? The company is trying its best. There are now 10 Taco Bells in Mexico, and the goal is 300 more. Taco Bell doesn't pretend to be Mexican. It describes itself as "Mexican inspired." The advertising slogan is "Es otra cosa" (It's something else). Surprisingly, Taco Bell has had a difficult time buying taco shells in Mexico. It now imports them from the United States.
You can find Yum! Brands just about everywhere in the world. What kinds of issues might the company encounter when trying to sell food in other countries?
China's government controls many of the country's businesses. Is it possible for a U.S. company to prosper there? Yum! Brands, which owns Taco Bell, KFC, and Pizza Hut, is so big in China that it has been reporting its Chinese earnings separately since 2005. A new KFC opened nearly every day in China in 2007, and KFCs and Pizza Huts now number more than 2,300 units. Yum! Brands expects to open 20,000 more units in China.
Selling chicken and pizza in China is one thing, but can Yum! Brands sell Taco Bell fare in Mexico? The company is trying its best. There are now 10 Taco Bells in Mexico, and the goal is 300 more. Taco Bell doesn't pretend to be Mexican. It describes itself as "Mexican inspired." The advertising slogan is "Es otra cosa" (It's something else). Surprisingly, Taco Bell has had a difficult time buying taco shells in Mexico. It now imports them from the United States.
You can find Yum! Brands just about everywhere in the world. What kinds of issues might the company encounter when trying to sell food in other countries?
Explanation
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Now days, companies are going global. Th...
Business 1st Edition by William Nickels ,James McHugh ,Susan McHugh
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