Small Business Management 6th Edition by Timothy Hatten

Exercise 4

Carrie Ann thinks she has identified a hot opportunity. She has watched the demand for tattoos and body art increase over the last several years. Carrie Ann believes that this trend is now leveling off and that in the near future many people who have gotten tattoos will want them removed. In anticipation, she has developed a nonsurgical approach to tattoo removal that consists of a cream applied to the tattoo. The area is then covered with gauze, and the cream must be reapplied every day for two weeks. At the end of two weeks, the tattoo is gone. A tube of Carrie Ann's cream will retail for about $50.
Carrie Ann's business could become a fast-growth player as described in this chapter. What would she need to do to become a fast-growth company?