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Business 10th Edition by Ferrell,Geoffrey Hirt,Linda Ferrell
Edition 10ISBN: 978-1259179396Business 10th Edition by Ferrell,Geoffrey Hirt,Linda Ferrell
Edition 10ISBN: 978-1259179396 Exercise 20
Luxury Automakers Embracing Eco-Friendly Interiors
What type of car uses bamboo, eucalyptus, reclaimed logs, or old fence posts in its interior? The answer is luxury cars. Consumers of luxury cars prefer natural wood interiors rather than plastic or fiberglass. While exotic wood increases the luxury of the vehicle, the most valuable wood comes from old-growth forests and other vulnerable areas. Instead, automakers are turning to wood from reclaimed logs and bamboo. Using these woods allows luxury car makers to differentiate themselves from competitors and appeal to the eco- conscious consumer.
Electric vehicle company Fisker has incorporated three types of reclaimed wood into its Karma sedans, including wood collected from areas damaged by forest fires, wood fallen to the bottom of lakes, and wood that fell during storms. BMW announced that its electric vehicle, the i3 plug-in, will have a eucalyptus interior, a plant that grows back quickly. Ford is using the tropical kenaf plant to replace oil-based materials in its Ford Escape. With more consumers desiring sustainable products, using plant-based materials can increase perceptions of brand value.
There might also be another reason for using plant-based materials in car construction. In addition to being more sustainable, some of these materials are lighter than traditional materials. For instance, Ford states that using kenaf plants to replace oil-based resins inside its doors reduces door bolsters by 25 percent. Lighter cars are more fuel-efficient, which saves consumers money on gasoline. 22
What impact could using these plant-based materials have on the reputations of luxury automakers?
What type of car uses bamboo, eucalyptus, reclaimed logs, or old fence posts in its interior? The answer is luxury cars. Consumers of luxury cars prefer natural wood interiors rather than plastic or fiberglass. While exotic wood increases the luxury of the vehicle, the most valuable wood comes from old-growth forests and other vulnerable areas. Instead, automakers are turning to wood from reclaimed logs and bamboo. Using these woods allows luxury car makers to differentiate themselves from competitors and appeal to the eco- conscious consumer.
Electric vehicle company Fisker has incorporated three types of reclaimed wood into its Karma sedans, including wood collected from areas damaged by forest fires, wood fallen to the bottom of lakes, and wood that fell during storms. BMW announced that its electric vehicle, the i3 plug-in, will have a eucalyptus interior, a plant that grows back quickly. Ford is using the tropical kenaf plant to replace oil-based materials in its Ford Escape. With more consumers desiring sustainable products, using plant-based materials can increase perceptions of brand value.
There might also be another reason for using plant-based materials in car construction. In addition to being more sustainable, some of these materials are lighter than traditional materials. For instance, Ford states that using kenaf plants to replace oil-based resins inside its doors reduces door bolsters by 25 percent. Lighter cars are more fuel-efficient, which saves consumers money on gasoline. 22
What impact could using these plant-based materials have on the reputations of luxury automakers?
Explanation
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Entry of wood-based material cars is per...
Business 10th Edition by Ferrell,Geoffrey Hirt,Linda Ferrell
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