Business 10th Edition by Ferrell,Geoffrey Hirt,Linda Ferrell

Exercise 10

Creativity
Background
The entrepreneurial success stories in this chapter are about people who used their creative abilities to develop innovative products or ways of doing something that became the basis of a new business. Of course, being creative is not just for entrepreneurs or inventors; creativity is an important tool to help you find the optimal solutions to the problems you face on a daily basis. Employees rely heavily on their creativity skills to help them solve daily workplace problems. According to brain experts, the right-brain hemisphere is the source of creative thinking; and the creative part of the brain can "atrophy" from lack of use. Let's see how much "exercise" you're giving your right-brain hemisphere.
Task
1. Take the following self-test to check your Creativity Quotient. 37
2. Write the appropriate number in the box next to each statement according to whether the statement describes your behavior always (3), sometimes (2), once in a while (1), or never (0).

3. Check your score using the following scale:
30-36 High creativity. You are giving your right-brain hemisphere a regular workout.
20-29 Average creativity. You could use your creativity capacity more regularly to ensure against "creativity atrophy."
10-19 Low creativity. You could benefit by reviewing the questions you answered "never" in the above assessment and selecting one or two of the behaviors that you could start practicing.
0-9 Undiscovered creativity. You have yet to uncover your creative potential.