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BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
Edition 18ISBN: 978-0077577193BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
Edition 18ISBN: 978-0077577193 Exercise 1
Identify the strategy decisions a marketing manager must make in the advertising area.
Explanation
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The main decision that needs to be taken...
BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
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