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Marketing 12th Edition by Charles Lamb,Charles Lamb,Joe Hair
Edition 12ISBN: 978-1111821647Marketing 12th Edition by Charles Lamb,Charles Lamb,Joe Hair
Edition 12ISBN: 978-1111821647 Exercise 2
Method, the innovative branding concept in household cleaning, was conceived by roommates Eric Ryan and Adam Lowry during their drive to a ski lodge. Eric had been thinking of ways to introduce design to the home care industry (i.e., cleaning products) and began talking about his vision to Adam. A chemical engineer from Stanford University with a degree in environmental science, Adam was the perfect sounding board. He soon realized that he could use his expertise to create naturally derived, biodegradable formulas for the beautiful products Eric had in mind.
Is method best described as having a market orientation or a societalmarketing orientation?
Is method best described as having a market orientation or a societalmarketing orientation?
Explanation
Verified
Verified
From the reading, the Method home care products are characterized as supporting a societal marketing orientation. The societal marketing orientation is defined as a marketing focus that not only aims to cater to the needs of the customer, but that is more sustainable in the focus. This also includes long term benefits for the society as a whole. Method appears to be looking past the consumer to create more wholesome household products.
Marketing 12th Edition by Charles Lamb,Charles Lamb,Joe Hair
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